marketing

skim

remove something from the surface of something (cream from milk)

blitz

drop a lot of bombs on one area

saturate

when some soft substance is full of water so it cannot absorb any more

dry up

when all the liquid in something disappears - it's too hot

prune

when you cut branches of a tree

brand

a name, sometimes a sign, symbol, or design used to identify the goods or services

product line

is defined by marketers as anything capable of satisfying a need or want (incl. services like a band loan, a haircut, a meal)

product mix

is the set of all the product linea offered by a company

convenience goods

pierdoły, gazeta, lizak, tanie

speciality goods

durable goods with unique characteristics that informed consumers have to go and but frequently with little effort, without comparing alternatives

shopping goods

"high involvement" products for which consumers generally search for information, evaluate different models, and compared pieces

product elimination

process of withdrawing products from the market when they are no longer profitable

dossier

dokumentacja

brief

instrukcja

media plan

rozpisanie, jak mają być wykorzystane wybrane kanały komunikacji (media) w danym okresie

target market

rynek docelowy

publicity

reklama, promocja

owning to

dzięki

thus

zatem, przeto

on account of

z powodu, na skutek

furthermore

ponadto

in addition to

oprócz

for instance

na przykład

so as to

tak, aby

in order to

w celu

brand-switcher

nielojalny klient

brand image

the public's beliefs and perceptions about a particular product

brand loyalty

the commitment of consumers to a particular brand

free sample

a small amount of a new product given to consumers to encourage them to try it

industrial buyer

someone who purchases goods or services that will be used in the production or supply of other goods or services

initial trial

the first time a consumers buys a product to see what it's like

price-conscious

strongly influenced by the price when buying goods or services

purchasing cycle

average length of time between a consumer's repeat purchases of the same product

redeemable coupon

a certificate offering consumers a price reduction on a particular product

to attract customers

przyciągnąć klientów

to maintain market share

utrzymać udział w rynku

to stimulate sales

stymulować sprzedaż

to offer a price reduction

zaoferować obniżkę cen

to counter a competitor's promotion

przeciwdziałać promocji rywala

to try out a new product

wypróbować nowy produkt

to augment product

poszerzać produkt

after-sales service

usługi posprzedażowe

credit facilities

udogodnienia

multi-brand strategy

strategia wielobranżowa

to fill shelf space

wypełnić miejsce na półkach

supermarket chains

sieć supermarketów

line-filling

adding further items in the part of a product range which a line already covers, in order to compete in competitor's niches, to utilize excess production capacity, and so on

line-stretching

lengthening a company's product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitor's initiatives, and so on

loss leader

a popular product sold with no profit, in order to attract customers to a store

to skim the market

spijać dziewczęcą krew błony dziewiczej (śmietankę)/osiągać duże zyski ze sprzedaży nowych produktów lub usług po zawyżonej cenie

advertising blitz

agresywna kampania reklamowa

to prune a product line

reducing the depth of a product line by deleting less profitable offerings