→ Marketing → Rozpocznij Naukę / Ściągnij Fiszki MP3

Pytanie		Odpowiedź
Marketing concept rozpocznij naukę		a philosophy in which achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal marketing concept rozpocznij naukę		holds the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Customer lifetime value rozpocznij naukę		is the value of the entire stream of purchases a customer makes over a lifetime of patronage.
Customer Equity rozpocznij naukę		is the total combined customer lifetime values of all of the company's customers
Marketing myopia rozpocznij naukę		paying more attention to the specific products than to the benefits and experiences produced
Customer-perceived value rozpocznij naukę		The customer's evaluation of the difference between all the benefits and all the costs a marketing offer relative to those of competing offers.
Marketing management rozpocznij naukę		Choosing target markets and building profitable relationships
Market segmentation rozpocznij naukę		refers to dividing the markets into segments of customers
Target marketing rozpocznij naukę		refers to which segment to go after
Choosing a value proposition rozpocznij naukę		the company must decide how it will differentiate and position itself in the marketplace

Marketing