distribution

a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion

Affinity marketing

someone who represents a company in dealing with customers, especially on the phone

Agent

a person who is paid to buy or sell products or provide a service for a company, but who is not a regular employee

Agent

a person who buys and sells foreign money, shares in companies, etc., for other people

Broker

a person who talks to opposing sides, especially governments, making arrangements for them or bringing disagreements to an end

Broker

to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Build a brand

used as an incoterm to mean that the total price of goods sold includes the price of transporting them by ship as well as the price of insurance

Cif, cost, insurance and freight

also co-operative marketing; the fact of two or more companies advertising and selling each other's products

Co-marketing

a small local store where you can buy food, newspapers, etc. and that is open until late at night or all the time

Convenience store

a piece of paper or card that customers can use to buy goods and services at a lower price, or to get them free

Coupon

the area in which a particular service is available, or particular goods are sold

Coverage

the plan and system that a business has for dealing with customers over a period of time

CRM, customer relationship management

the activity of selling a different product to someone who is already buying a product from the same company

Cross-selling

direct-to-consumer approach, where the manufacturer controls all aspects of distribution

Direct distribution

type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser's offer

Direct-response retailing

a store that sells products at lower than usual prices

Discount store

going from one house or building in an area to another

Door-to-door

the fact of a famous person appearing in an advertisement saying that they use and like a product

Endorsement

start to have contact with

Establish contact/relations with

anything that happens, especially something important or unusual

Event

an event at which objects such as paintings are shown to the public, a situation in which someone shows a particular skill or quality to the public, or the act of showing these things

Exhibition

used for stating that the buyer of goods is responsible for arranging and paying for them to be transported from the seller's factory

Ex-works

a small piece of paper with information on it about a product or event

Flyer

(of a shipment of goods) delivered on board ship or other carrier without charge to the buyer

f.o.b., free on board

activities which encourage repeat purchasing through a formal program enrollment process to develop loyalty and commitment from the customer base. Frequency marketing is also referred to as loyalty programs.

Frequency programme

any form of marketing that is original, unusual, and not expensive

Guerrilla marketing

to hold a meeting at which a person or organization makes a public statement and reporters can ask questions

Hold press conferences

to mark a surface by pressing something hard into it with a design or symbol used by a company to advertise its products

Imprinted logo

processes include the movement of raw materials, finished goods, and supplies from a manufacturer or other distribution channel to a fulfillment center, warehouse, or retail store depending on the business model.

Inbound logistics

processes are related to the movement of end products to the end user, often originating in a distribution or fulfillment center and then delivered to its final destination.

Outbound logistics

something that encourages a person to do something

Incentive

an expression from a list made by the International Chamber of Commerce that is used in the trade of goods from one country to another

Incoterms, International Commercial Terms

(synonyms: personalized marketing, individual marketing) - a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

Individualized advertising

brand owned by a retail store

In-house brand

special presentations of a store’s products used to attract the buying public

In-store display

a person or an organization that helps other people or organizations to make an agreement by being a means of communication between them

Intermediary

to make an official statement to journalists by a large organization, a political party or a government department

Issue press releases

the practical organization that is needed to make a complicated plan successful when a lot of people and equipment are involved

Logistics

a person or a company that buys goods from the company that makes them and sells them to somebody else

Middleman

goods with established and special name that a company gives to a product

Name-brand goods

The process of taking orders and sending products to customers

Order fulfilment

the business of giving the public information about a particular organization or person in order to create a good impression

PR (public relations)

the building and land near to it that a business owns or uses

Premises

the act of making prices smaller

Price reduction

used to describe goods that are sold using the name of the store etc. that sells them, rather than the name of the manufacturer

Private label

a series of things that are done to fulfill the request

Process an order

the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising

Product placement

a blend of promotional variables chosen by marketers to help a firm reach its goals

Promotional mix

the possibility that something will happen

Prospect

a store that sells goods to the public

Retail outlet

a person or business that sells goods to the public

Retailer

a person who sells goods, services, etc.

Salesperson

the transport of cargo as a business, especially on ships

Shipping

amount of money that you pay to a company to transport cargo

Shipping

ships and boats that are sailing

Shipping

the activity of using a particular website to contact other people (especially those with similar interests to oneself) and share information

Social networking

a product or service that is offered at reduced prices or rates

Special offer

a business with presumed expertise in selling products within a specific category, e.g. clothing, furniture or medical supplies

Specialty store

financial support given by a sponsor

Sponsorship

the act of sponsoring sth

Sponsorship

small, round, coloured areas on a surface or person’s skin

Spot

a small amount of sth

Spot

a particular place

Spot

notice sth

Spot

the entire process of making and selling commercial goods, including every stage from the supply of materials and the manufacture of the goods through to their distribution and sale

Supply chain

an exhibition where manufacturers show their products to other people in industry and try to get business

Trade fair

marketing aimed at increasing or creating demand for products based on special pricing, display fixtures, demonstrations, value-added bonuses, etc.

Trade promotion

appealing or catering to high-income consumers; of high quality; not easily affordable or accessible

Upmarket

to make a company's products or services higher in quality

Upmarket

a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet

Viral marketing

the degree to which something is seen by the public

Visibility

how far or how clearly you can see in particular weather conditions

Visibility

a large building for storing things before they are sold, used or sent out to shops

Warehouse

a promise made by a company to change or repair one of its products if it has a fault

Warranty

communicated verbally

Word-of-mouth