Moja lekcja

awareness

state of knowing or noticing things.

app

a kind of software that a user can easily download to a mobile device to perform a particular task.

bounce rate

the percentage of people who visit a website and then leave after viewing only one page.

buzz

general, ongoing discussion about something among a group of people or in the media.

content

the information that appears on a website.

conversion

the act of turning visitors to a website into paying customers.

crowdsourcing

the activity of receiving help or information from multiple people, usually over the Internet. These people may or may not receive payment in return.

curate

to select items from among a large number of possibilities for other people to consume and enjoy.

decline

the process of becoming smaller in amount.

decrease

to become smaller in number or value.

discussion board

a section of a website where users join to have a public discussion about a particular topic of interest and where they can read or leave messages.

editorial

blog that contains articles expressing the opinion of the publisher.

engage

to attract and maintain his or her attention.

exposure

the state of being seen or noticed.

feed

system that provides subscribers with regularly updated content.

fluctuate

to change regularly.

gatekeeper

a person or organization that has the power to decide who has access to something.

hybrid media

communication strategy that combines the use of traditional media and new media so as to pass on content more effectively.

imaginable

when it is possible to be thought of or believed.

impression

an instance in which an online user views particular content.

interface

the presentation of a piece of software on a screen of a mobile device.

link

a reference in an electronic document or webpage that activates another webpage or document when someone clicks on it.

new visitor

a user who navigates a website for the first time on a specific device.

news feed

an ongoing transmission of data that provides information about people or current events.

page view

a single page a visitor views or reloads once he or she visits a website. For example, if a visitor views a page and then refreshes it, this is tracked as an additional page view.

persuasion

Persuasion is the process of convincing someone to do or believe something.

plug

in

plummet

to fall very low very quickly.

presence

refers to the existence of something or someone in a particular place.

privately

it is intended only for one person or specific group.

public relations

the practice and methods used to inform the public about an individual, organization, product, service, etc. in order to create a favorable image about it.

referral

a link on a website that refers visitors to another site through a link.

represent

idea is to express a belief in that idea.

resolution

a measurement of the clarity and detail in a photograph or video.

retention

the act of ensuring customers of a brand keep buying products from that brand.

returning visitor

a user who has visited a website before.

rise

the process of increasing in quality or amount.

sentiment

a belief or attitude that someone has about something.

shift

refers to a movement from one position to another.

spike

to increase by a large quantity very quickly before becoming lower or smaller again.

stabilize

to become balanced.

steady

it is changing unvaryingly.

traditional media

Traditional media is all the means of communication that existed before the Internet which typically involve one source that broadcasts to multiple receivers, i.e. television, radio, newspapers, magazines.

traffic

refers to the volume of visitors a particular online site receives in a given period.

unique visitor

a user who has visited a website at least once within a given period of time on a particular device.