Advertising

 0    94 fiszki    stroer
ściągnij mp3 drukuj graj sprawdź się
 
Pytanie Odpowiedź
abbr. advertisement
noun
rozpocznij naukę
ad
This ad is dispalyed both on TV and online.
a company that creates adverts for other companies
noun
rozpocznij naukę
advertising agency
I have found a job with an advertising agency.
the amount of money a company decides to spend on advertising
noun
rozpocznij naukę
advertising budget
The company annual advertising budget is $ 2 milion.
an advertising campaign is a group of advertisements that have the same idea or theme
noun
rozpocznij naukę
an advertising campaign is a group of ad po angielsku
advertising campaign
We need to create a a good advertising campaign to boost sales.
an advertisement in a newspaper or magazine that looks like one of its normal articles
noun
rozpocznij naukę
advertorial
We need to learn more about advertorials and how they can be used.
Attention, Interest, Desire, Action - the aim of all advertising
acronym
rozpocznij naukę
AIDA
advertisements carry an emotion that the masses connect with
noun
rozpocznij naukę
appeals
Using appeals in ads has always been a smart way of promoting a product.
attracting people’s notice; striking
adjective
rozpocznij naukę
attention-grabbing
This is a attention-grabbing headline.
specific type of propaganda advertising technique that tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing
noun
rozpocznij naukę
bandwagon advertising
Bandwagon advertising is often used by big brands nowadays.
an elongated poster used to promote a product
noun
rozpocznij naukę
banner ad
Where should we display this banner ad?
advantage of a product or service, usually derived from its features
noun
rozpocznij naukę
benefit
A product's benefit is the answer to the customer's demand.
large, outdoor posters that advertise products
noun
rozpocznij naukę
billboard
The company advertises on TV, the Internet, and billboards.
a comprehensive representation of a company with a particular product
noun
rozpocznij naukę
brand
What is your favourite shoes brand?
a person who is hired to represent the brand and create brand awareness of the products
noun
rozpocznij naukę
brand ambassador
The smart phone company gives its brand ambassadors free mobile phones.
how well people know a particular brand
noun
rozpocznij naukę
brand awareness
The company expanded the brand awareness.
the ideas and beliefs that people have about a brand
noun
rozpocznij naukę
brand image
They have a strong brand image.
the degree to which people continue to buy from the same brand or company
noun
rozpocznij naukę
brand loyalty
Customer brand loyalty is very important.
distribution of audio and/or video signals which transmit programs to an audience
verb
rozpocznij naukę
broadcast
This movie will be broadcasted on National Tv tomorrow evening.
a small sign that you can stick on your car with a message on it that may be funny, political, or advertising something
noun
rozpocznij naukę
bumper sticker
Our brand has bumper stickers as well, that we hand out for free at events.
often used to refer to the buying and selling of items between individuals
verb
rozpocznij naukę
buy and sell
What kind of products does the company buys and sells?
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
noun
rozpocznij naukę
call to action
This is a call to action on people to respect the environment.
a physical book or an online digital website detailing the list of all goods and services provided by the brand
noun
rozpocznij naukę
catalogue
You can order goods from the catalogue.
a well-known sentence or phrase, especially one that is associated with a particular famous person
noun
rozpocznij naukę
catchphrase
What we need now is a good catchphrase for the new marketing campaign.
when a product/advertisement catches the audience's attention
adjective
rozpocznij naukę
catchy
Yours is a catchy slogan!
an appealing melody
noun
rozpocznij naukę
catchy tune
The company used a catchy tune in this advert.
to have a well-known person promote a product
noun
rozpocznij naukę
celebrity endorsement
Celebrity endorsements are used by countless businesses.
verage number of copies of a magazine sold in a particular period
noun
rozpocznij naukę
circulation
The paper has a circulation of 500,000.
small advertisements often put in a newspaper or magazine by individuals
noun
rozpocznij naukę
classified ads
The company uses classified ads in the newspaper.
an advertisement on a website that you click on in order to move to another page or website
noun
rozpocznij naukę
clickthrough
A click-through is the simple act of clicking on an advertisement on the website.
a specific type of people that regularly buy a company’s product
noun
rozpocznij naukę
client base
We need to grow our client base.
the act of calling someone with the aim of selling something without them asking you to do so
noun, also verb
rozpocznij naukę
cold call
I often receive cold calls.
advertisement broadcasted on radio or TV
noun
rozpocznij naukę
commercial
During commercials I usually eat something.
the short period during TV programmes when advertisements are shown
noun
rozpocznij naukę
commercial break
During the movie there was only one commercial break.
the text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service
noun
rozpocznij naukę
copy
We need someone who can write a good copy for our advertisement.
to write a text for the purpose of advertising or other forms of marketing
verb
rozpocznij naukę
to copywrite
She is copywriting in an advertising agency.
a small electronic and/or paper promotion that helps market a product by giving the recipient a discount off of their purchase
noun
rozpocznij naukę
coupon
This coupon gives you a big discount.
when advertisers pay for the inclusion of their product within a film/ videoclip
noun
rozpocznij naukę
covert advertising
Covert advertising definitely helps to increase sales.
a person or organization that supplies goods to shops and companies
noun
rozpocznij naukę
distributor
The company changed the distributor.
a person will often walk on foot from house to house or building to building to promote a product
adjective
rozpocznij naukę
door to door
Door to door promotion is not used that much anymore.
the advertisement that is printed on two entire pages
noun
rozpocznij naukę
double-page spread
We've got double-page spreads adertisements.
a piece of paper that gives you information or advertises something about a particular product or service
noun
rozpocznij naukę
flyer
also: leaflet
We hired some students to distribute flyers on the street.
product or service sold by a brand that is well known and sold in all parts of the world
noun
rozpocznij naukę
global brand
This global brand is launching a new phone.
a bag containing small presents given by a company to help advertise a product or service
noun
rozpocznij naukę
goody bag
Here is your goody bag, please take it!
a large board in a public place, used to display advertisements
noun
rozpocznij naukę
hoarding
synonym of billboard
This is a big advertising hoarding.
overwhelming publicity or exgerated claims
noun
rozpocznij naukę
hype
We all are victims to marketing hype.
promotions organised inside stores
noun
rozpocznij naukę
in-store promotions
We will soon start with in-store promotions.
the capacity to have an effect on the audience
noun
rozpocznij naukę
influence
This ad can have a strong influence on kids.
they can impact a viewer and allow them easy access to the product
noun
rozpocznij naukę
internet pop-ups
I want to block the internet pop-ups.
a page that appears before or after another page on a website, often showing advertisements or asking if the user is old enough to view the material
noun
rozpocznij naukę
interstitial
Interstitial ads cover the interface of the host app every time.
short song or melody that helps sell a product through visual or audio media
noun
rozpocznij naukę
jingle
I think this jingle is perfect for the ad.
a symbol or other small design adopted by an organization to identify its products
noun
rozpocznij naukę
logo
We all wear shirts with the company's logo.
a list of names and contact details used by a company to send information and advertisements
noun
rozpocznij naukę
mailing list
Please, add this name to the mailing list.
piece of advertising material sent to potential customers by post
noun
rozpocznij naukę
mailshot
A mailshot should be sent to all customers to notify them of the promotion of a new product.
a company that produces goods in large numbers
noun
rozpocznij naukę
manufacturer
Italy is a major manufacturer of leather products.
the company that sells most of a product or service in a particular market
noun
rozpocznij naukę
market leader
They became the market leaders in providing baby goods.
large media outlets like TV, newspapers and magazines
noun
rozpocznij naukę
mass media
To use mass media to make propaganda.
a guide to ones conduct. a sentence that servers as a principle or ideal
noun
rozpocznij naukę
motto
Our motto is: "together is better".
an advertisement that combines naturally with the rest of the text on a website or online page. The idea here is to create an advertisement that doesn’t look like an advertisement
noun
rozpocznij naukę
native advertising
Online you can find many native advertising.
a market that is targeting a distinct group of people
noun
rozpocznij naukę
niche market
They create products for a small but significant niche market.
a product that is aimed at a distinct group of people
noun
rozpocznij naukę
niche product
This cannot be classified as a niche product.
advertising outside, for example beside the road using billboards, or at sports games
noun
rozpocznij naukę
outdoor advertising
Some places have banned outdoor advertisements.
a time when the majority of people are watching
noun
rozpocznij naukę
peak viewing time
During peak viewing times there are many ads on TV.
it convinces us to do something or think something
Adjective
rozpocznij naukę
persuasive
We need to come up with a persuasive ad.
a media package of brochures, coupons, and other assorted free materials sent to various outlets to help promote a product
noun
rozpocznij naukę
pess kit
I will get a press kit for you.
a short ad that plays before an online video starts
noun
rozpocznij naukę
pre-roll
Pre-roll ads are the most common form of video advertisement
something written by a company for newspapers and magazines and websites to share and publish
noun
rozpocznij naukę
press release
We are issuing a press release in two hours.
the time during the viewing schedule when most people watch TV or listen to a broadcast
noun
rozpocznij naukę
prime time
During prime time there are shows for families and kids as well.
newspapers, magazine, journals
noun
rozpocznij naukę
print advertising
Print advertising is weaker than online advertising.
to advertise a product by using it as a prop in a TV show or film
noun
rozpocznij naukę
product placement
This is a TV programme containing product placement.
something that advertises a product
noun
rozpocznij naukę
promo
He directed the band's promo videos.
technique that consists in repeating the product name continuously
noun
rozpocznij naukę
repetition
Repetition is used in advertising as a way to keep a brand in people's minds.
a page specifically used to promote a product or service
noun
rozpocznij naukę
sales page
Sales page is the best opportunity to explain a brand's products.
a special saying made from a few words that helps identify the company or brand
noun
rozpocznij naukę
slogan
Never forget the slogan of this company!
websites that enable users to create and share content or to participate in social networking
noun
rozpocznij naukę
social media
Nowadays social media give access to information.
a product is on discount for a limited amount of time
noun
rozpocznij naukę
special offers
Today there are some special offers at the store.
a company that sponsors an event, in return for recognition of the brand/ product
noun
rozpocznij naukę
sponsorship
What is the sponsorship for this football team?
a large promotion in a magazine of a particular product or service across two full pages with glossy pictures
noun
rozpocznij naukę
spread
Readers always concentrate on the top parts of the spread.
not obvious
adjective
rozpocznij naukę
subtle
This ad has a subtle influence on people.
newspaper printed in small format, usually with a lot of photographs
noun
rozpocznij naukę
tabloid
She is a tabloid journalist.
taglines are similar to slogans. They are both short phrases companies create to represent a brand or product. A tagline is different from a slogan because taglines are more permanent
noun
rozpocznij naukę
tagline
Writing a tagline is a smart way to improve your brand.
the people a company want to sell their product or service to
noun
rozpocznij naukę
target audience
We need to define our target audience before building a brand.
a person's written or spoken statement praising the virtue of a product
noun
rozpocznij naukę
testimonial
Testimonials can be very persuasive sometimes.
precise time during which the commercial will be played
noun
rozpocznij naukę
time slot
The time slot is around 9 P.M.
to reviwe or rewrite in order to make suitable for publication
verb
rozpocznij naukę
to edit
Before publishing this advertisement we need to edit it.
become or make larger or more extensive
verb
rozpocznij naukę
to expand
We are planning to expand our business.
to quickly become extremely popular on the Internet through social media
verb
rozpocznij naukę
to go viral
This song went viral online.
to start a new activity
verb
rozpocznij naukę
to launch
We are ready to launch a new car.
to introduce a new product
verb
rozpocznij naukę
to launch a product
The company is about to launch a new product.
to put an advert somewhere
verb
rozpocznij naukę
to place an advert
We should place our advert on the social media.
to (try to) increase sales of a product by publicising and advertising it
verb
rozpocznij naukę
to promote
Advertising companies are always trying to come up with new ways to promote products.
to display adverts on TV
verb
rozpocznij naukę
to show adverts
The company showed the advert on TV.
posters on trains, buses, metros or taxis (any transport)
noun
rozpocznij naukę
transit advertising
Transit advertising is a very common way of promoting a product.
a common expression that is used in today’s technological age to help market a product across the internet
noun
rozpocznij naukę
viral marketing
Building a viral marketing is not too easy, but its very useful.
recommendations made by individuals to other individuals about a product of service
noun
rozpocznij naukę
word of mouth
I believe that word of mouth is the best advertisement.

Musisz się zalogować, by móc napisać komentarz.