Brands

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Pytanie English Odpowiedź English
brand
rozpocznij naukę
a name used to identify the goods or services of the particular seller and differentiate them from the goods or services of competitors
product
rozpocznij naukę
anything capable of satisfying a need or want
product line
rozpocznij naukę
a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets
product mix
rozpocznij naukę
the set of all the product lines and items offered by a company
convenience goods
rozpocznij naukę
products which people use regularly and buy frequently with little effort without comparing alternatives
speciality goods
rozpocznij naukę
goods with unique characteristics that informed customers have to go to a particular store to buy
shopping goods
rozpocznij naukę
products for which customers generally search for information, evaluate different models and compare prices, and take time to make a selection
product elimination
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the process of withdrawing products from the market when they are no longer profitable
line-filling
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means adding further items in that part of a product range which a line already covers
line-stretching
rozpocznij naukę
means lengthening a company's product line

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