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rozpocznij naukę
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activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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rozpocznij naukę
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art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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rozpocznij naukę
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BUSINESS-TO-BUSINESS-MARKETING (Customer is Company) Marketing activities between companies
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rozpocznij naukę
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BUSINESS-TO-Consumer-MARKETING Marketing activities between company and consumers (Customer is Consumer)
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rozpocznij naukę
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Consumer-TO-Consumer-MARKETING (Consumer Seller & Buyer) Marketing activities between consumers
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rozpocznij naukę
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basic human requirements such as for air, food, water, clothing, and shelter.
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rozpocznij naukę
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when directed to specific objects that might satisfy the need.
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rozpocznij naukę
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are wants for specific products backed by an ability to pay. Demands
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rozpocznij naukę
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is primarily a combination of quality, service, and price
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rozpocznij naukę
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reflects a person’s judgment of an offerings’ perceived performance in relationship to expectations.
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rozpocznij naukę
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Product Price PROMOTION PLACE
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rozpocznij naukę
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orientation includes four pillars which are Internal Marketing, Integrated Marketing, Relationship Marketing and Performance Marketing.
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The marketing environment rozpocznij naukę
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includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
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rozpocznij naukę
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consists of the actors close to the company that affect its ability to serve its customers.
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rozpocznij naukę
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consists of the larger societal forces that affect the microenvironment.
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Marketing information system (MIS) rozpocznij naukę
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refers to the people and procedures dedicated to; • Assessing information needs, • Developing the needed information, • Helping decision makers to use the information to generate and validate actionable customer and market insights.
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rozpocznij naukę
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is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
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rozpocznij naukę
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is the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption.
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rozpocznij naukę
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is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
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rozpocznij naukę
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refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.
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rozpocznij naukę
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is a buying situation in which the buyer routinely reorders something without any modifications. Straight rebuy
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rozpocznij naukę
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is a buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.
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rozpocznij naukę
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has been defined as «A group of customers who share a similar set of needs and wants».
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rozpocznij naukę
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is targeting different ethnic and cultural segments having different needs and wants in order to satisfy those needs and wants. Multicultural marketing
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rozpocznij naukę
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is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market.
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rozpocznij naukę
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result of positioning is the successful creation of a customer-focused
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rozpocznij naukę
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a cogent reason why the target market should buy a product or service.
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Points-of-difference (PODs) rozpocznij naukę
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are attributes or benefits that consumers; • strongly associate with a brand, • positively evaluate, and • believe they could not find to the same extent with a competitive brand.
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rozpocznij naukę
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are attribute or benefit associations that are not necessarily unique to the brand but may in fact be shared with other brands.
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rozpocznij naukę
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is a three-to-five words articulation of the heart and soul of the brand and is closely related to other branding concepts like “brand essence” and “core brand promisebrand mantra
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rozpocznij naukę
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is anything that can be offered to a market to satisfy a want or need.
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rozpocznij naukę
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is a way to differentiate and position products & services.
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rozpocznij naukę
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is the totality of features that affect the way a product looks, feels, and functions to a consumer. is the totality of features that affect the way a product looks, feels, and functions to a consumer.
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rozpocznij naukę
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is a group of diverse but related items that function in a compatible manner (iphone and its headsets, cables, docks, cases, power and car accessories)
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A product mix (also called a product assortment) rozpocznij naukę
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is the set of all products and items a particular seller offers for sale
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rozpocznij naukę
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is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything.
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