→ Kolos → Rozpocznij Naukę / Ściągnij Fiszki MP3

Pytanie		Odpowiedź
market rozpocznij naukę		all the potential customers share a particular need or want
marketing rozpocznij naukę		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 rozpocznij naukę		research, product development, distribution, advertising, promotion, product improvement
6 P rozpocznij naukę		product, price, promotion, place, packaging, ppl
market leader rozpocznij naukę		firm with a much larger market share than its competitors
market challenger rozpocznij naukę		a company that number two in an industry, but which would like to become nr1
market follower rozpocznij naukę		a smaller company in an industry, more or less content with its existing market share
market nichers rozpocznij naukę		small, specialised companies, which target segments within segments
monopoly rozpocznij naukę		a market in which one single producer can fix an artifically high price
oligopoly rozpocznij naukę		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel rozpocznij naukę		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly rozpocznij naukę		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly rozpocznij naukę		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage rozpocznij naukę		a feature that makes you stand out
selling point rozpocznij naukę		feature which makes your product sell well
point of sale rozpocznij naukę		place where we sale
market driven economy rozpocznij naukę		an economy controlled by market forces rather than by government action
price skimming rozpocznij naukę		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle rozpocznij naukę		introduction, growth, maturity, decline
economies of scale rozpocznij naukę		a proportionate saving in costs gained by an increased level of production
market penetration strategy rozpocznij naukę		selling the product at as low a price as possible in order to attain a large market share
product recall rozpocznij naukę		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing rozpocznij naukę		marketing in which customers do not realize they are being marketed to
e-marketing rozpocznij naukę		using electronic media like email or SMS to promote products
direct marketing rozpocznij naukę		promoting products to target customers, eg through addressed mail
product placement rozpocznij naukę		putting products or references to product in media like films
viral marketing rozpocznij naukę		marketing that spreads from consumer to consumer, often online
advertising rozpocznij naukę		persuading ppl to buy a product or service by announcing it on eg TV
4 C rozpocznij naukę		customer solution, cost, convienience, communication
mix coherency rozpocznij naukę		refers to how well the components of the mix are blended together
mix dynamics rozpocznij naukę		refers to how the mix is adapted to a changing business environment
determining market segmentation rozpocznij naukę		is about adapting the marketing mix to different customer subgroups

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