→ Marketing&advertising → Rozpocznij Naukę / Ściągnij Fiszki MP3

Pytanie		Odpowiedź
distribution channel rozpocznij naukę		all the companies or individuals ('middlemen') involved in moving goods or services from producers to consumers
wholesaler rozpocznij naukę		an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
market segmentation rozpocznij naukę		dividing a market into distinct groups of buyers who have different requirements or buying habits
product differentiation rozpocznij naukę		making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc
market opportunities rozpocznij naukę		possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
market skimming rozpocznij naukę		setting a high price for a new product, to make maximum revenue before competing products appear on the market
sales representative rozpocznij naukę		someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
product features rozpocznij naukę		the attributes or characteristics of a product, sich as size, shape, quality, price, reliability, etc
price elasticity rozpocznij naukę		the extent to which supply or demand (the quantity produced or bought) of a product responds to changes of price
market penetration rozpocznij naukę		the strategy of setting a low price to try to sell a large volume and increase market share
the product life cycle rozpocznij naukę		introduction, growth, maturity, decline stage
advertising agency rozpocznij naukę		company that designs advertising for clients
campaign rozpocznij naukę		the advertising of a particular product or service during a particular period of time
brief rozpocznij naukę		the statement of objectives that a client work out with an advertising agency
target group rozpocznij naukę		a defined set of customers whose needs a company plans to satisfy
advertising budget rozpocznij naukę		the amount of money a company plans to spend in developing its advertising and buying media time or space
media plan rozpocznij naukę		the choice of where to advertise in order to reach the right people
the comparative-parity method rozpocznij naukę		choosing to spend the same amount on advertising as one's competitors
samples rozpocznij naukę		a small amount of a product given to customers to encourage them to try it
word-of-mouth advertising rozpocznij naukę		free advertising, when satisfied customers recommend products to their friends
viral marketing rozpocznij naukę		trying to get consumers to forward an online marketing message to other people

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